Introduction
Coming in 2012
Holly Ross, Executive Director, NTEN  January! We unwrap our new calendars – we got Harry Potter! – reorganize our desks, and get ready to conquer our to-do lists. And if you're one of 1,700 NTEN community members, you start counting down the days to the 2012 Nonprofit Technology Conference! (If you're one of the other 43,300 NTEN community members, you can count down to the Online NTC!)
As the day gets closer, we get more and more excited about the great sessions at the conference. We're pleased to share some of the fantastic topics and speakers with you in this special sneak preview. Maps, youth engagement through social media, behavioral psychology, web analytics: just a few of the nearly 100 topics we'll explore April 3-5. Also: predictions for what 2012 holds! Like what you see? Make sure you're registered for the 2012 NTC or the Online NTC. You can also help us send people from 50 small nonprofits to the NTC this year by making a donation to the NTC scholarship campaign. Not only will you get to pick a song for NTEN staff to perform, your donation will be matched by Convio! Best,
Holly FEATURED ARTICLE
Seven Totally Surprising Brain Tricks to Sell Your Cause
By Katya Andresen, COO, Network for Good  According to a slew of neuroscientists, 95% of human thought, emotion and learning happens without conscious awareness.
So why do we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments, and feature lists? Neuromarketing experts have studied how to appeal to the massive subconscious mind, and there are some interesting and sometimes bizarre takeaways for those of us engaged in social good. Here are seven of the most surprising ways to sell your cause. CONTINUE READING > FEATURED ARTICLE
From Phones to Facebook: How to Engage Youth on the Front Lines of Social Media
By Jason Shim, Specialty Mentoring Program Facilitator, Pathways to Education, Mosaic Counselling and Family Services  Whether you're a front line youth worker, a parent, or a social media marketer, the question remains the same: "How do you communicate so that teenagers will listen?"
When we provided staff with the option of creating a professional Facebook account, the results were remarkable: within a year, there was 95% staff participation and we are now saving approximately 3,600 hours annually, the equivalent of two full-time staff positions. Here's what we learned. CONTINUE READING > Partner Sponsor
 Predictions for Nonprofit Technology in 2012  By Robert Weiner, President, Robert L. Weiner Consulting
Will 2012 be pretty much like 2011? All signs point to yes. CONTINUE READING > The Google Analytics Jungle Has Gotten Wilder: 5 New Features to Explore  By Jo Miles, Online Organizer, Food & Water Watch
The new version of Google Analytics is more than just a new interface: there are a slew of new features (large and small) that will make your inner data geek clap its hands and cheer. CONTINUE READING > Terms and Trends in Online Mapping  By Sean Larkin, Partner, ThinkShout
Implementing truly gorgeous online maps still requires some custom code and technical know-how – but the cost and learning curve involved has dropped considerably. CONTINUE READING > The Age of Mobile Email Is Here. Are You Ready?  By Cameron Lefevre, Senior Technology Strategist, M+R Strategic Services
Mobile phones can negatively affect how your supporters engage with your email marketing. So what can you do about it? CONTINUE READING > Things We Like A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog. - Feeling overworked? Try saying "no" to projects every once in awhile. You'll thank us later.
- A simple "no", for example, could have saved these companies a listing as one of the "20 worst-named tech products, ever". (Hint: English already has plenty of words.)
- It's also important to say "no" to reality blurring. All those magazine cover models use Fotoshop by Adobé to some degree. The truth will out!
- If you do push things a little too far, or even make a simple mistake, an apology is still appropriate. (New for 2012: now with more scientific backing!)
- Remember back when marketing was simpler? No? Check out these "Vintage Computer Advertisements from the late 1970s".
- Okay, we've progressed in a lot of ways. Things change, we adapt. We mean, social media is only a few years old, and we're already shifting our strategies.
- One thing we can say "yes" to, one constant: cats. Cats remain cute, even as HTTP Status messages. (You may recognize one of them as the star of NTEN.org's updated 404 page.)
- So, after brushing up on the new Google Analytics features, giving the gift of charity, and pickling your website, why not stop by your local animal shelter?
- We bet you won't be able to say "no".
| JANUARY 2012
2012 NONPROFIT SOCIAL NETWORKING BENCHMARK SURVEY
If you use social networks as part of your work, we hope you'll tell us about it. Last year, more than 11,000 nonprofit professionals filled out the Nonprofit Social Network Benchmark Survey. We'd like to beat that number this year – but we can't do it without your help. Take just a few minutes today to complete the survey. You can even enter to win an iPad! TAKE THE SURVEY >
REGISTER FOR THE 2012 NTC
Save $100: register for the 2012 Nonprofit Technology Conference before February 17. Join more than 1,600 of your peers in San Francisco, April 3-5. With a wide mix of social events, seminars, trainings, and resources, the 2012 NTC will help you put technology to work to further your cause. NTEN Members get the best rate. You generally save more on registration fees than it costs to become a Member, so be sure to join NTEN before you register. REGISTER TODAY! >
Upcoming Webinars
NTEN Members access all our programming at a discount – sometimes for free! Upcoming webinars include: MORE WEBINARS >
Forward to a Friend
If you've read this far, you probably like us enough to tell all your friends about us. Right? Thanks! FORWARD NTEN CONNECT >
About NTEN
The Nonprofit Technology Network helps nonprofits use technology strategically and confidently to create the change they want to see in the world. LEARN MORE > NTEN
1020 SW Taylor Street, #800
Portland, OR 97205
Tel: 415.397.900
Fax: 415.814.4056
info@nten.org |
No comments:
Post a Comment