Thursday, 23 February 2012

NTEN Connect: Technology Is 90% Psychology

February 2012: Nonprofit storytelling tips, strategic plans for social media, advice from Woody Allen, and more! Email not displaying correctly? View it in your browser.
The Nonprofit Technology Network helps nonprofits use technology strategically and confidently to create the change they want to see in the world. And while Valentine's Day has passed, it's never too late to thank you for reading NTEN Connect, Quipi.

Getting Your Message Out

Recently, I caught an episode of Leave It to Beaver during a bout of hotel-induced insomnia. It centered around the Beav lying about owning a pet parrot to his classmates. In under thirty minutes, Ward and June had figured the whole thing out and made the Beav understand the importance of the truth.

Don't you wish communicating your message were that simple?

The nonprofit communications landscape has exploded over the past two decades, and it's not slowing down. While we've spent a lot of time thinking about what this means as we communicate with our external audiences, it's just as important to note that it also impacts how you communicate with your internal audiences: other staff and board. Add to that the fact that technology isn't a topic most nonprofits are eager to embrace, and you've got a challenge on your hands.

This month's issue is devoted to exactly that: making sure your audiences receive your message -- and hear it.

And be sure to check out all of the 2012 Online NTC sessions related to getting your story out.


Technology is 90% Psychology
By Holly Ross, Executive Director NTEN

If you've ever implemented a technology project at a nonprofit, you know it's true: technology is 90% psychology. Success rarely hinges on the hardware and the software; technology hinges on the humans involved.

These days, technology has forced its way into every single aspect of our organizations. While we used to use change management strategies to help soothe the fears of those who would reject the new database, now we need something slightly more radical: entirely new organizations.


Tell Your Nonprofit's Story More Effectively (with the Help of a Few Masters)
By Danny Alpert, Executive Producer, See3 Communications

Storytelling is as old as humanity. So why the obsession? Why now?

Is it that now we all have the power to tell stories? That the traditional media gatekeepers are no longer so powerful and the consumer is now also the producer of stories? Is it that we all think we can control our own narratives?

An important question that is rarely asked is: Do we all have something worthwhile to tell -- really?


Partner Sponsor

Social Media for Social Good: 3 Secrets to Raising Big Bucks Online

By Frank Barry, Director, Professional Services, Blackbaud

What's the thing that separates the top 1% social fundraisers from the rest of the pack, and how can any nonprofit, large or small, put big numbers on the board?


What Goes into a Social Media Strategic Plan?

By J. D. Lasica, Founder, Socialbrite

A social media strategy should support the overall organization, not just a single department. It is your blueprint, the animating force that connects goals to actions.


How To Track Everyone Who's Anyone To You: Is A Single Database Right for Your Org?

By Laura Quinn, Executive Director, Idealware

Since most organizations don't track just one type of constituent, the idea of a single database for all of them is something of a holy grail. In reality, a single constituent database usually involves some sort of compromise.


How to Find the Right Medium and Channels for Online Storytelling

By Rob Wu, Founder, CauseVox

Everyone knows when they hear, watch, or read a good story. We know how to identify one, but how do you create one?


Partner Sponsor

Things We Like

A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog.
  1. Charity Dynamics reports that social media and mobile strategies top the list of priorities for nonprofits in 2012. And for good reason.
  2. As the social media landscape gets more crowded, strategy matters more than ever.
  3. But there are so many distractions, right? Like this mesmerizing video of some guy snowboarding, at night, in an LED suit. (Actually, it's kind of awesome.)
  4. Or, to be slightly more topical, browsing through all of the great visualizations at the comScore Data Mine. Or trying to memorize every one of the "65 Terrific Social Media Infographics".
  5. If only there were one infographic to rule them all, one infographic on, say, "How to Focus in the Age of Distraction". There is? Oh, thank you!
  6. Now we can start thinking about how to win the story wars. Or what our sites actually look like on a mobile device.
  7. And -- dare we dream? -- with the increased focus, we might even win a prize.
  8. So, we'll just keep repeating to ourselves: "We will not indulge in cat breading. We will not match cats to fonts. We will not PhotoShop cats into sci-fi scenes."
  9. Shoot. What was that infographic again?

Can't attend the 2012 NTC in person? We've got you covered! The Online NTC will stream 12 great sessions, as well as the plenaries -- and you'll get recordings of them all.

Your participation in the Online NTC will leave energized and brimming with the actionable strategies you need to create the change you want to see in the world.



Now more than ever, nonprofits must understand the potential technology has to help you meet your missions. You require effective ways to manage technology and lead others to use tools to you best organizational advantage.

The Technology Leadership Academy is a training program designed to help you do just that.

Thanks to Google and the Andrew W. Mellon Foundation, it's free for qualifying organizations!


Upcoming Webinars

NTEN Members access all our programming at a discount – sometimes for free! Upcoming webinars include:


Forward to a Friend

If you've read this far, you probably like us enough to tell all your friends about us. Right? Thanks!


About NTEN

The Nonprofit Technology Network helps nonprofits use technology strategically and confidently to create the change they want to see in the world.


1020 SW Taylor Street, #800
Portland, OR 97205
Tel: 415.397.900
Fax: 415.814.4056

NTEN CONNECT is the monthly e-newsletter of the Nonprofit Technology Network (NTEN).
Photo Credit: ellie
Contact the editor at

This message was intended for: You are receiving this message because you are an NTEN member, have attended an NTEN event, or shared your contact information with NTEN in some other capacity. If you would like to change your subscription settings or unsubscribe from mailings from NTEN, please click here. You may also wish to review the NTEN privacy policy.
You were added to the system September 13, 2011. For more information click here.
Update your preferences | Unsubscribe

No comments:

Post a Comment