Introduction
Going Mobile
Holly Ross, Executive Director, NTEN  2012 is definitely the year of mobile for nonprofits. 46% of adult Americans now own a smart phone, and ownership cuts across race and gender. Research also indicates that people spend up to 23% of their free time on their phones. How are you planning for the mobile revolution?
This month, we're looking to help you out. We're bringing you a mobile edition of the newsletter that will help you build a mobile campaign, case studies from other nonprofits, and some thoughts on collaboration, to inspire you not to go it alone. We're a community for good reason, and we'll figure this out together. Best,
Holly FEATURED ARTICLE
How to Build Your Mobile List
By Stephen Fishbach, Word Nerd, Mobile Commons  Whether you want to raise money, educate, or inspire action, you need to reach your supporters where they are: on their mobile devices. In an ongoing series, Stephen Fishbach offers some great advice on how you can build and expand your mobile list.
Partner Sponsor
 FEATURED ARTICLE
How-to: Quickly Optimize Your Website for Mobile Devices
By Ehren Foss, Co-Founder and CEO, HelpAttack!  Pop quiz hot shot: What percentage of website traffic do you get from mobile devices, tablets, and smart phones? A smart answer involves looking in Google Analytics or another tool and looking at the overall percentages (ours is 7.4%). An even smarter answer is: "It depends!"
You probably only have a handful of pages that people visit on their phones. So, how do you get the most bang for your buck when investing in the mobile web? CONTINUE READING > Mobile Fundraising Options for Nonprofits  By Luke Lightfoot, Marketing and Client Services, UR Mobile
What are the pros and cons of the various mobile fundraising options available to nonprofits? CONTINUE READING > Mobile Apps for Development: Focus on Content BY Users, Not Just FOR Users  By Ignacio Mas, Independent Consultant
We need to think about how mobile phones can be used to support more nonprofit work at the grass-roots level. CONTINUE READING > Partner Sponsor
 Mobilizing Staff to Make Them More Accessible   By Laura Quinn, Director, Idealware and Amy Wagner, Associate Director, MAP for Nonprofits
What happens when a nonprofit provides 50 staff members with smartphones running Google's Android operating system, and moves to make their email, calendaring, and client data systems accessible via the web? CONTINUE READING > Ten Ways Small NGOs Can Collaborate  By Edward G. Happ, Global CIO, International Federation of Red Cross and Red Crescent Societies
How can you know if your IT team has moved the needle at the end of the year? What does success look like? And who cares? Your IT Annual Report can answer all these questions. CONTINUE READING > Partner Sponsor
 Things We Like A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog. - You'll have to pardon us if we're a little sad this month: our own Anna Richter is leaving NTEN. (On the plus side, if you're looking for a new challenge, have we got a job for you.)
- So, while we understand and support her decision, we still feel the need to kick this off with "33 Animals Who Are Extremely Disappointed in You".
- Not disappointing? The work Rally.org did visualizing the 2012 NTC. Check out this look at "100 Trends in Nonprofit Technology".
- If you're ever stuck wondering "Which Social Network Should You Use – and When?", this infographic has you covered. (Unless you're on Shoppy Bag, in which case, we can do nothing for you.)
- But to properly credit @LadyGaga for the tweet that broke open your thesis on the role of subjective fixity in Gravity's Rainbow, you're going to need to consult The Atlantic. [Ed. note: that's a real thesis. Lady Gaga is allegedly real, too.]
- We'd recommend you spend some time getting to know CharityRadio: The Show, instead.
- Or reading one of the great reports that's come out recently. In addition to the "2012 eNonprofit Benchmarks Study" and the "2012 Nonprofit Social Networking Benchmarks" report, Idealware and MAP released "Unleashing Innovation: Using Everyday Technology to Improve Nonprofit Services".
- Should all that reading make you a little sleepy, go ahead and indulge that feeling. Napping at work may actually be a good idea.
- Thanks research! Now we won't have to be jealous of all those naps Anna will undoubtedly be taking, and can simply wish her a future as happy as a sink full of cats.
| APRIL 2012
The 2012 eNonprofit Benchmarks study takes a look at email open rates, mobile adoption, response rates, and more. All that, and it's free to download! DOWNLOAD THE REPORT >
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About NTEN
The Nonprofit Technology Network helps nonprofits use technology strategically and confidently to create the change they want to see in the world. LEARN MORE > NTEN
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